Iphone

From LIS 460 Summer 2007

Contents

Background


[Apple]Inc.'s campaign to build excitement about its iPhone may have been the most successful marketing effort ever. The combination mobile phone and music player had generated more pre-sale media coverage than any other product Apple released details little by little, teasing consumers to keep interest high, and followed with its first television spot with the simple tagline ``hello during the Academy Awards. Chief Executive Officer [Steve Jobs] unveiled the product to fanfare at the Macworld Expo in San Francisco in January 2007. The iPhone was certainly off to a strong start. Apple said it sold 270,000 iPhones during the first 30 hours the mobile device was on the market and [Bloomberg] reported that 500,000 to 700,000 iPhones were estimated sold over the weekend, at $500 to $600 apiece.Jobs has set much lower goals for the iPhone. He wants to sell 10 million in 18 months

Features

The iPhone combines three products into one small and lightweight handheld device—a revolutionary mobile phone, a widescreen iPod, and the Internet in your pocket with best-ever applications on a mobile phone for email, web browsing and maps.

Multi-Touch Display View this YouTube from Apple explaining "how-it-works"

"YouTube" You can activate the iPhone's integrated YouTube player straight from the main menu. Videos are organized using many of the same criteria on the YouTube site, including Featured clips, Most Viewed, Top rated and Most Recent.

E-mail The iPhone also features an HTML e-mail program, which enables the user to embed photos in an e-mail message. PDF, Microsoft Word, and Microsoft Excel attachments to mail messages.

Visual voice mail iPhone's voice mail displays the caller's name or phone number and the time and you can listen to the message instantly by pressing the individual message -- you don't have to call your voice mail first.

Maps iPhone provides for access to a specially modified version of Google Maps — in map, local list, or satellite form, which also provides optional real-time traffic information

Camera The iPhone offers a built-in 2.0 megapixel camera for digital photos. It also includes software that allows the user to upload, view, and e-mail photos. To zoom in and out of photos the user "unpinches" and "pinches" them through the multi-touch interface.

Twitter for iPhone Users can have Twitter . Go to "Twitterfor iPhone"

The iPhone's phone book is limited only by the phone's available memory. Each contact holds eight phone numbers, email, Web and street addresses, a nickname, a birthday and notes. You can assign contacts a photo for caller ID and assign them one of 25 ringtones.

Other basic features include an alarm clock, a calculator, a world clock, a stopwatch, a timer and a notepad. The calendar offers day and month views, and you can use the calendar as an event reminder or to-do list as well.


Apple offers a 20 minute tour of features available on the iPhone at "iPhone Tour"

Uses in Education

This Day in History based on the widget of the same name from Software MacKiev's World Book(R) Multimedia Encyclopedia, that shows a calendar page for each historical event that took place on that day, is now available as a free download for your iPhone. "Click here to learn how"

Currently under development is an iPhone companion application to Sotware Mackiev's [3D Weather Globe & Atlas] that will display wind speed, barometric pressure, dew point and other weather conditions.

Another educational iPhone application planned for a summer release is Software MacKiev’s[World Book Trivia Challenge], with questions taken from the World Book Multimedia Encyclopedia, and answers given that include the name of the World Book article in which more information on the each topic can be found.

Using the camera feature of the iPhone, the teacher can record classroom activities and easily transfer this to a computer where it can be viewed by the entire class. This would work well on a class field trip or in a lab setting.

Widgets, available on the iPhone, are most easily categorized as mini-applications. They can be anything and everything from simply displaying the weather to RSS feeds. Educators, and others, could begin to use the widgets and build others that can easily be added to the iPhone


It may take a number of years to evolve but a device like the iPhone could provide enough hand-held power for teaching and learning in a form that kids will actually use anywhere. Now offering fully- functional web access, it won’t be long before fully-functional web-based applications will be possible.

Specification

Battery The iPhone features a built-in rechargeable lithium ion battery that is not intended to be user-replaceable. The battery is stated to be capable of providing up to seven hours of video, six hours of web browsing, or eight hours of talk time. The battery life for music playing is 24 hours and up to 250 hours of standby time.Once the battery reaches the end of its life time the phone will need to be returned to Apple and replaced for a fee. The cost of replacing the battery is $79 and $6.95 for shipping.

Questions

My Question: Is there currently any extended protection plans beyond the one-year warranty?

Answer: The AppleCare Protection Plan is an integrated service and support plan that is backed by Apple and extends the complimentary coverage on your Apple product. The AppleCare Protection Plan for your Mac or Apple display extends your complimentary coverage to three years from your Mac or Apple display purchase date. The AppleCare Protection Plan for your iPhone, iPod or Apple TV extends your complimentary coverage to two years from your iPhone, iPod or Apple TV purchase date

"Apple Support"

'Apple Care Protection Plan"

Related Links

"blog by Jon Lech Johansen -bypassing phone activation"

YouTube "Closer Look at the iPhone"

"iPhone Fan website"