Marketing Committee

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1 Committee Members
2 PowerPoint for Unveiling
3 Sign-Up List for Unveiling
4 Printed Invitation
5 DL Name
6 DL Logo
7 CHJ Logo and Designs for promotion
8 Mission Statements

[edit] Committee Members

Laura O'Brien, Melissa Gonzales, Jeanne Sanviti-Masher

Contact/point person: Jeanne (sanviti@simmons.edu)

[edit] PowerPoint for Unveiling

This PowerPoint file is what I will use on Thursday for the assembled masses. Feel free to send comments.

[edit] Sign-Up List for Unveiling

We'll have a combination of modern and War-time offerings. Here's a resource if anyone is interested in foods common to the '40's. [1940s Foods]

coffee (ground) Melissa
coffee - decaf (ground) Kate
tea bags (Tetley and Lipton were main US brands in the 40's) - Elizabeth B.
juice - Claire
juice - Joyce
champagne (feel free to go cheap, we're thinking mimosas)-Lauren M. (I have a bottle I could bring, too -Claire)
bagels- Wendy B
cream cheese - Sarah K.
smoked salmon - Rebecca
pigs in blankets Melissa
butter - Laura
coffee cake - "Depression Cake" (hope it tastes better than it sounds ;-) - Jeanne
- I've made this - it tastes fine--Candy
scones, muffins or other sweet item - Elizabeth B. (pumpkin bread); Bharti (I'll bring something sweet)

Non-Food Items

tablecloths (paper or plastic) - Jeanne
napkins - Elizabeth L.
cups, plates - Candy
coffeepots - Jeanne
electric hot water kettle - Elizabeth B.
extension cord - Jeanne

[edit] Printed Invitation

These were sent to 13 Simmons Admin., GSLIS and Archives VIPs.

[edit] DL Name

You'll have an opportunity to vote for one of the two following names in class. Taking the lead from "Marion Pearl Ayer", Marketing recommends that we not include "scrapbook" or "digital scrapbook", feeling that it's more streamlined and classy without. If anyone has other recommendations, please email us!

1.) Catherine Hering Jensen :PF, CS, KL, LM, WB, JP, RW, LR, JL, BM, BA, SK, CL, AG, JG, ARC
2.) Catherine Hering Jensen Collection : LO, JSM
Questions- is there anything we could use as a subtitle, like "A woman of ..."?--Schwartz 11:41, 15 October 2008 (EDT)
I like number one with Candy's subtitle suggestion. Even something Joni Mitchell-ish like "A woman of heart and mind" lures in the user. --Brownw 18:56, 15 October 2008 (EDT)
We're sure her maiden name isn't "Hering"? --Rodrigul 20:27, 15 October 2008 (EDT)
Her maiden name is "Hering", sorry. --Gonzalm3 10:17, 17 October 2008 (EDT)
I vote for number 2, if the scrapbook is about Hering's collection I prefer to use this reference term so as to make it easier for patrons.--Myeza 8:00, 21 October 2008 (EDT)

[edit] DL Logo

A new logo is in the works. Look for it in Web Committee mock-ups. (Oct. 30)

UPDATE: logo will appear in the newest mock up sometime near Nov. 15th.

The logo (there's a sketch on Flickr for a rough idea) would be a 1940s-style bust of a woman singing into a microphone, superimposed on a musical staff. To the right of that logo will be the title of the collection.

Color palette:
- We decided on a muted, retro, red, white, and blue color palette. We took inspiration from these napkins in the scrapbook.
- These were the colors we had in mind:
  - red: FF0000
  - white (cream): FFCCFF
  - blue: 00FF66
  - When I use the hex code for the blue, I get a yellowish-green. Is this the correct code? Thanks. --Langley 11:57, 22 October 2008 (EDT)

- UPDATE: After meeting with Web Committee on 11/13, we agreed on the following color changes:
  - red:cc3333 (red hexadecimal)
  - blue:333399 (blue hexadecimal)
  - cream:faedc1

[edit] CHJ Logo and Designs for promotion

Different sizes/versions available via email

[edit] Mission Statements

[edit] Schedule/Timeline

[edit] Meetings and Minutes

Next scheduled meeting: Wed. Dec. 3rd, 4:30 in L-103
Meeting: 09_29_08 Mktg Minutes
Meeting: 10_20_08 Mktg Minutes
Meeting: 11_05_08 Mktg Minutes
Meeting: 11_17_08 Mktg Minutes

[edit] Resources

[edit] Articles

MacDonald, K. I., vanDuinkerken, W., & Stephens, J. (2008). It's all in the marketing: The impact of a virtual reference marketing campaign at texas A&M university. Reference & User Services Quarterly, 47(4), 375-385. Retrieved from LISA database.

Rosen, N., Turner, A., & Wilkie, F. (2004). Virtual but visible: Developing a promotion strategy for an electronic library. New Library World, 105(7/8), 262-268. Retrieved from LISA database.